We get to know your business before deciding what to build. From brands and websites to creative systems, every project starts with understanding what you actually need.
Five stages for every project. What happens in each depends on what we are making: switch between a brand, a website and a platform to see how.
01
We talk it through.
A short call about the business, where the brand is today and what is prompting the change. We will say plainly whether you need a new identity or a careful refresh.
Your part
Share what you have: the current logo, a deck, a brand you admire, a problem you keep running into.
You come away with
A clear next step, and an honest view of whether we are the right studio for it.
We look at your current site before we speak, then talk through what it needs to do for the business and who it has to reach.
Your part
Tell us what the site should achieve, and where the current one falls short.
You come away with
A shared view of the problem, and a sense of the size of the project.
We talk about the work your team produces most, who makes it and how it gets made today, and show you what a platform would change.
Your part
Bring examples of the work your team makes most often, the good and the frustrating.
You come away with
A clear sense of whether a platform fits, and what it would need to hold.
02
We find the opportunity.
We study your audience, your market and the brands you sit beside, and look for the space only you can own. It shapes the brief, before any design starts.
Your part
Help us see the business from the inside: what you stand for, who you serve, where you want to be.
You come away with
A first read of the opportunity, and the questions the brand has to answer.
We review the journeys people take through your site today and the content they meet, and look for what gets in their way.
Your part
Share access to the current site and what you know about the people who use it.
You come away with
A first view of the goals, the audiences and what stands between them.
We map the work your team makes: the formats, the people involved, the brand rules and the templates already in use, and where time is lost.
Your part
Introduce us to the people who make the work, and share the files they use today.
You come away with
A map of your team's work, and where a platform would change the most.
03
We put the plan in writing.
A proposal that sets out how we will research, explore and develop the identity, how many routes you will see, the timeline and the price.
Your part
Question anything, adjust what you need, and sign off the plan.
You come away with
A plan you can hold us to.
A proposal covering the structure, the content, how the site is built and hosted, the timeline and the price.
Your part
Confirm who supplies the content, and who signs off along the way.
You come away with
Every page and every responsibility accounted for.
A proposal setting out the formats we will build first, the tools around them, how we will roll the platform out, and the price for your team.
Your part
Choose the formats that matter most, and the people who will test it first.
You come away with
A defined first version, and a view of what comes next.
04
We design, test and refine.
We explore distinct creative routes, each with its own idea, and present them with the thinking behind them. We recommend one, then build it into a full identity and test it on the things you really use.
Your part
Choose the direction with us, and give considered feedback at each review.
You come away with
An identity proven in real use before it is final.
We plan the structure and the key journeys first, then design the pages and test them on real devices. Your feedback shapes each round; once the design is agreed, we build it and connect your content.
Your part
Review at agreed points, and supply the content each page needs.
You come away with
A working site you have seen take shape, page by page.
We write your brand into the platform as rules, design the templates your team uses most and build the tools around how they work. Then we run real briefs through it and refine until the drafts are right.
Your part
Run your own briefs through it with us, and show us where it misses.
You come away with
A platform proven on your own work before your team relies on it.
05
We hand it over, ready to use.
We prepare the final files, the guidelines and the templates, and walk the people who will use them through the system.
Your part
Bring together the people who will use the brand, and tell us where it appears first.
You come away with
A brand your team can use with confidence from the first day.
We test the site across browsers and devices, connect the domain and put it live, then show your team how to keep it current.
Your part
Approve the final checks and choose the day.
You come away with
A live site, and a team that knows how to look after it.
We invite your team, run an onboarding session and stay close while it settles in. When something should change, it changes for everyone at once.
Your part
Choose who joins first, and set aside time for onboarding.
You come away with
A team making work in its own brand, with a person at the studio on hand.
01 / 05Get in touchGet to know the businessAgree the scopeDesign it togetherLaunch and hand over
yourcompany x slct.studioA brandA websiteA platformY
Stage 1 of 5Get in touch
YYouslct.studioOn the call
Agenda
1Where the brand is today
2What is prompting the change
3A refresh, or a new identity?
A clear next step
You shared
Current logoA deckA brand you admire
YYouslct.studioOn the call
Agenda
1What the site has to do
2Who it is for
3Where the current one falls short
A sense of the size
You shared
yourcompany.comWhat it should achieve
YYouslct.studioOn the call
Agenda
1What your team makes most
2Who makes it, and how
3What a platform would change
Whether a platform fits
You shared
Recent decksA social postA frustrating file
Stage 2 of 5Get to know the business
What we found
AudienceLoyal locals, little reachMarketEvery rival looks clinicalReputationKnown for warmth in person
The opportunityOwn warmth in a cold category
What we found
VisitsMost visits come from phonesJourneysBooking is buriedContentPages written for us, not them
The opportunityPut booking first, everywhere
What we found
FormatsDecks rebuilt every weekBrand rulesOld logos still in useWorkflowSign-off slows everything
The opportunityOne place, already in your brand
Stage 3 of 5Agree the scope
Proposalfor yourcompanyDeliverables, timeline and price, in one document
StartHandover
Research and positioningCreative routesIdentity systemGuidelines and templates
Signed off by youAgreed
Proposalfor yourcompanyDeliverables, timeline and price, in one document
StartLaunch
Structure and journeysPage designBuild and contentTesting and launch
Signed off by youAgreed
Proposalfor yourcompanyDeliverables, timeline and price, in one document
StartOnboarding
Brand rulesTemplates and formatsTools and workflowsTesting and onboarding
Signed off by youAgreed
Stage 4 of 5Design it together
Three routes, one recommended
AaRoute A
AaRoute B
AaRoute C
Recommended
Tested on the things you use
Business cardAaSocial postSignage
Book a table
1Booking first, please
Book
WireframeDesignBuild
Your brand, as rules
TypeColourLayoutsTone
Templates
DeckOne-pagerSocial postLetter
Test briefSpring menu, a short deck for the teamBrand check passed
Stage 5 of 5Launch and hand over
Guidelines
Handed over
Logo and identity files
Colour, type and imagery
Templates for everyday work
A walkthrough for your team
yourcompany.comBook a tableLive
Before it goes live
Tested on phones and browsers
Domain connected
Your team shown how to edit
Your team
AJoinedMJoinedRJoinedDInvited
Onboarding sessionWith a person at the studioWelcome in.
Tell us where you want to start. We will take it from there.
Every enquiry is read by a person at the studio, who replies with what happens next.