The process

Made to fit your business.

We get to know your business before deciding what to build. From brands and websites to creative systems, every project starts with understanding what you actually need.

Where every project starts. Sil asks, you answer, a person replies.An illustration of the enquiry on slct.studio.

Three ways in. Start wherever you like.

Start with a brand, a website or your own creative platform. Each works independently, or we can bring them together.

Brand identity

A clear brand gives every decision a reference point. We define how you look, sound and feel, so everything you make is recognisably yours.

You leave with

  • A mark, with the type, colour and layouts around it
  • A tone of voice your team can write in
  • Guidelines made to be used, not filed

Website

Your website is often where people meet you first. We make it clear, easy to use and simple to keep current, so it keeps working as you grow.

You leave with

  • A site on your own domain, hosted by us
  • Pages your team can keep current
  • Room for what comes next

Creative platform

Your team makes the same kinds of work again and again. The platform makes it quicker, and consistent and on brand every time, whoever makes it.

You leave with

  • Your brand applied to every draft
  • Only the tools your team needs
  • Set up around how you work
See the platform

Choosing more than one? We plan them as one project, so they share the same rules from day one.

Not sure yet?

Tell us about the business and what you want to change. We will suggest the first step.

Send enquiry

How we work, stage by stage.

Five stages for every project. What happens in each depends on what we are making: switch between a brand, a website and a platform to see how.

01

We talk it through.

A short call about the business, where the brand is today and what is prompting the change. We will say plainly whether you need a new identity or a careful refresh.

Your part
Share what you have: the current logo, a deck, a brand you admire, a problem you keep running into.
You come away with
A clear next step, and an honest view of whether we are the right studio for it.

We look at your current site before we speak, then talk through what it needs to do for the business and who it has to reach.

Your part
Tell us what the site should achieve, and where the current one falls short.
You come away with
A shared view of the problem, and a sense of the size of the project.

We talk about the work your team produces most, who makes it and how it gets made today, and show you what a platform would change.

Your part
Bring examples of the work your team makes most often, the good and the frustrating.
You come away with
A clear sense of whether a platform fits, and what it would need to hold.

02

We find the opportunity.

We study your audience, your market and the brands you sit beside, and look for the space only you can own. It shapes the brief, before any design starts.

Your part
Help us see the business from the inside: what you stand for, who you serve, where you want to be.
You come away with
A first read of the opportunity, and the questions the brand has to answer.

We review the journeys people take through your site today and the content they meet, and look for what gets in their way.

Your part
Share access to the current site and what you know about the people who use it.
You come away with
A first view of the goals, the audiences and what stands between them.

We map the work your team makes: the formats, the people involved, the brand rules and the templates already in use, and where time is lost.

Your part
Introduce us to the people who make the work, and share the files they use today.
You come away with
A map of your team's work, and where a platform would change the most.

03

We put the plan in writing.

A proposal that sets out how we will research, explore and develop the identity, how many routes you will see, the timeline and the price.

Your part
Question anything, adjust what you need, and sign off the plan.
You come away with
A plan you can hold us to.

A proposal covering the structure, the content, how the site is built and hosted, the timeline and the price.

Your part
Confirm who supplies the content, and who signs off along the way.
You come away with
Every page and every responsibility accounted for.

A proposal setting out the formats we will build first, the tools around them, how we will roll the platform out, and the price for your team.

Your part
Choose the formats that matter most, and the people who will test it first.
You come away with
A defined first version, and a view of what comes next.

04

We design, test and refine.

We explore distinct creative routes, each with its own idea, and present them with the thinking behind them. We recommend one, then build it into a full identity and test it on the things you really use.

Your part
Choose the direction with us, and give considered feedback at each review.
You come away with
An identity proven in real use before it is final.

We plan the structure and the key journeys first, then design the pages and test them on real devices. Your feedback shapes each round; once the design is agreed, we build it and connect your content.

Your part
Review at agreed points, and supply the content each page needs.
You come away with
A working site you have seen take shape, page by page.

We write your brand into the platform as rules, design the templates your team uses most and build the tools around how they work. Then we run real briefs through it and refine until the drafts are right.

Your part
Run your own briefs through it with us, and show us where it misses.
You come away with
A platform proven on your own work before your team relies on it.

05

We hand it over, ready to use.

We prepare the final files, the guidelines and the templates, and walk the people who will use them through the system.

Your part
Bring together the people who will use the brand, and tell us where it appears first.
You come away with
A brand your team can use with confidence from the first day.

We test the site across browsers and devices, connect the domain and put it live, then show your team how to keep it current.

Your part
Approve the final checks and choose the day.
You come away with
A live site, and a team that knows how to look after it.

We invite your team, run an onboarding session and stay close while it settles in. When something should change, it changes for everyone at once.

Your part
Choose who joins first, and set aside time for onboarding.
You come away with
A team making work in its own brand, with a person at the studio on hand.

Tell us where you want to start. We will take it from there.

Every enquiry is read by a person at the studio, who replies with what happens next.